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Modern Technology Myth  


For 2000 years, paper has been all around us, working for us, delivering to us, and making our lives easier. That is why it is used in every corner of the world every day.

The use of online media is on the increase, but without challenging paper as a medium.  Providing different benefits, both media satisfy user needs.

Electronic media excels by the speed of dissemination of information, whereas print attracts consumers with its elaborate production and visual appeal, its ease and user-friendly handling. 

A recent survey showed that even in a digital world where nine out of ten young people are heavy users of social networks, paper is still important with over 80% saying they couldn’t live without it11

In many cases, modern technology and paper do co-exist.  For example, cash and debit/credit cards; maps and Sat Navs; books and Kindles.  More newspapers and magazines are now available online as well as in print, and many online companies use print for advertising.  They also co-exist in the form of quick response (QR) codes printed in newspapers and magazines, brochures, and on packaging.

Paper is a renewable and recyclable product that, if responsibly produced and consumed, is an environmentally sustainable medium and it continues to be an essential component of modern life as well as playing an important cultural and educational role.

The Confederation of European Paper Industries (CEPI) commissioned an independent study on the interplay between the use of paper and Information and Communication Technologies (ICT) with a special focus on the environmental impact.   The report clearly shows that contrary to popular belief, paper is no more damaging to the environment than electronic media. For a true comparison to be made a number of factors need to be taken into account, including the sourcing of (sometimes rare) raw materials and energy used in production and use. The cost and complexity of recycling ICT hardware is another consideration often overlooked

11 CEPI Millennial Survey


......© Confederation of Paper Industries, 1 Rivenhall Road, Swindon, Wiltshire SN5 7BD